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This article was contributed by 2T Digital Customer retention strategies strongly influence online platform growth for modern local businesses. Many local digital businesses rely on steady user engagement. Incorporating retention metrics into your strategic financial planning helps keep your platform steady.  Losing your users is a pricey problem, making continuous marketing investment inefficient. Online platforms […]

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The town of Ben Lomond is abuzz with excitement as a new preschool gets ready to open its doors. On July 6, Busy Bees Playschool Two will officially open—the classrooms are ready, the sensory tables are filled, books line the shelves and tiny chairs wait patiently for their first occupants. For co-founders Michelle Mathews and […]

Ben Lomond hosts potluck, square dance Ben Lomond Village Alliance will host a community potluck and square dance on Friday, July 10, at Ben Lomond County Park on Mill Street. The family-friendly event begins with a free community potluck from 6:30-7:30 p.m., followed by a square dance from 7:30-9:30 p.m. Music will be provided by […]

Santa Cruz County has earned statewide recognition through the California Board of Forestry and Fire Protection’s Fire Risk Reduction Community List, a designation that could help qualifying homeowners receive wildfire insurance discounts while improving the county’s competitiveness for future wildfire prevention grants. The designation was secured through the county’s Office of Response, Recovery and Resilience […]

City of Scotts Valley’s annual Fourth of July Parade returns Saturday with an extended route, road closures and safety measures in place for the community celebration, according to the Scotts Valley Police Department. The parade will begin at 11 a.m. and is expected to conclude around 1 p.m. on Scotts Valley Drive. Organizers have once […]

I don’t grow corn in my small, shady garden, so I’m not sure how tall they’d be by now if I planted on May Day when the soil was 50 degrees, but that’s how the saying goes. This column isn’t about growing corn, however, it’s about climate smart plants that hold up to the heat. […]

“The more you read, the more you’ll know. The more you know, the more you can earn.” —Dr. Seuss. About those Annuities Investopedia speaks of investments growing recently with market fears, yet “Only about 11%-12% of retirement-age households own annuities, and even fewer rely on them as a primary income source.” The 1929 crash bolstered […]